Have you ever stopped to think how smell and memory are connected? Or how is that important in our life?
What is memory? There are three big processes involved in memory: encoding, storage, and retrieval. Memory is the process that our brain uses to acquire, store, retain, and when you need retrieve information. To form a new memory first the information needs to be changed to a usable form. When the information is encoded, it needs to be stored in memory to use later. Much of the stored memory is placed outside of our perception most of the time, except when we really need it.
So, what is the connection? The sense of smell is linked with memory, probably more than any of our other senses. When we smell something, normaly, we relate to some memory, example when you find the sense of ocean you problaby will remember of the beach. This can happen any time. According to fifthsense online:
“This can often happen spontaneously, with a smell acting as a trigger in recalling a long-forgotten events or experiences”.
Importance of the Sense of Smell
“Smell has been an integral part of evolution and survival of the fittest for our species in the past.”
As quoted on air-aroma online; smell is really important on our evolution, nowadays smell is important too, we use it a lot for enjoyment or attracting a partner through the use of perfumes. Industries exist as the humans have placed a huge importance on smell. The fragrance industry is now bigger than ever. Fragrances are added to many products as it makes us feel good. Smell is the only sense that affects the memory and emotion part of the brain. If we feel good when we buy a product then we are likely to continue buying it. This is why many companies add fragrances to their products such as soap, cigarettes and washing powder. Even those in the food industry use chemical fragrances known as flavors or aroma to their products. Smell has become increasingly important to us and as a result the industry has responded to these demands.